DOOH

Rocket power in the right place -  Digital Out-of-Home (DOOH) has shaken up the old poster world and has really taken off with programmatic – our turbo since 2010. Smart screens offer flexible, customized campaigns that catch the eye. Discover how MediaBros can make your brand shine through digital billboards and LED walls and put your marketing into the fast lane!

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The future of outdoor advertising

What is DOOH advertising?

DOOH advertising encompasses all forms of advertising that are presented digitally and dynamically in public spaces—modern, flexible, and eye-catching. These include:

  • Digital billboards: Large screens on highways and in urban centers.
  • Transit screens: Displays in and on public transport such as buses or trains.
  • Digital walls: Large screens in shopping malls, airports and other hotspots.


Advantages of DOOH advertising

DOOH advertising outperforms traditional outdoor advertising:

  • High visibility: Large, eye-catching screens capture the eye.
  • Dynamic content: Ads are adjusted in real time and tailored to target audiences.
  • Targeted communication: Technologies such as geofencing and beacons precisely reach the right people.
  • Measurability: Campaign performance is analyzed and continuously optimized.


Advertising opportunities in DOOH

DOOH advertising offers advertisers a wide range of opportunities:

  • Geofencing: Virtual fences around geographical zones for precise advertising.
  • Programmatic advertising: Automated, data-based booking and delivery in real time.
  • Interactive displays: Touchscreens and smart technology actively engage users.

Examples of Digital Out-Of-Home Advertising

Retailers rely on digital billboards to target local customers and attract them directly to their stores.


Audi, BMW, and Mercedes have showcased their latest models with 3D billboard campaigns, using forced perspectives to create visual effects that captivate viewers:

  • High visibility: Large, eye-catching screens dominate the space.
  • Dynamic content: Ads adapt to target audiences in real time.
  • Interactivity: Elements that invite participation increase the impact.
  • Programmatic advertising: Automated targeting ensures precision and efficiency.
  • Creative freedom: Unlimited design for unforgettable campaigns.

Prospects

DOOH Digital Out Of Home

 The future of outdoor advertising is digital and lies in DOOH. With advancing digitalization and the rise of digital screens, DOOH will gain relevance and open up new avenues for advertisers. DOOH advertising stands for flexibility, personalization, and interactivity. It offers advertisers new opportunities and remains a central component of marketing.


Disclaimer

We're not a marketer of advertising platforms. Our job as a neutral digital media sparring partner is to help advertisers find the right strategies and tactics. We cherry-pick the best from the diverse spectrum of DOOH advertising that achieve your goals and fit your budget. Programmatic advertising plays a key role in this – automated, optimized ad management for maximum precision and efficiency.