Digital Advertising

Rock the digital world with MediaBros – Internet advertising has stormed the stage and put companies on the fast track – with programmatic as our fuel since 2010. Smart platforms and technologies make your campaigns flexible, precise, and measurably powerful. Discover how MediaBros makes your brand shine across the web and screens – for digital marketing that takes off and lands safely. Rocket launch now!

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The Future of (Digital) Marketing

What is internet/web advertising?

Internet/web advertising encompasses all forms of advertising distributed over the internet—multifaceted, digital, and targeted. These include:

  • Display advertising: banners, videos and interactive ads on websites.
  • Search engine advertising (SEA): Paid advertisements in search engines such as Google.
  • Social media advertising: Ads on platforms such as Facebook, Instagram and LinkedIn.
  • Video advertising: YouTube advertising, which we also see as part of digital TV, comes with or without video/spot and is a core element of web advertising.


Advantages of Internet/Web Advertising

Internet/web advertising outperforms traditional methods:

  • High reach: Billions of people worldwide – millions in Switzerland – are online every day, which creates enormous potential.
  • Targeted communication: Advertising precisely targets audiences based on demographics, interests and behavior.
  • Cost-effectiveness: Online ads are often cheaper than traditional media and deliver a strong ROI.
  • Measurability: Campaign performance is measured and optimized in real time.


Advertising opportunities on the Internet

Internet/web advertising offers advertisers a wide range:

  • Geofencing: Virtual fences define geographical areas to display targeted local advertising.
  • Programmatic Advertising: Automated, data-driven booking and delivery of ads in real time.
  • Influencer Marketing: Authentic product placement through influencers.


Mobile advertising

With the boom in smartphones and tablets, mobile advertising is indispensable:

  • Direct messages: Calls and important information to your own community.
  • In-app advertising: Ads in apps with high engagement rates.
  • Location-based advertising: Ads that use the user’s current location.

Examples of Internet (banner/display) advertising

Internet/web advertising, often known as banner advertising, is highly sophisticated and offers creative freedom for effective messages:

  • High visibility: Banners attract targeted attention on websites.
  • Interactivity: Users click or interact via hover effects.
  • Diverse formats: From banners and skyscrapers to pop-ups and interactive videos – the possibilities are endless.
  • Targeted communication: Distribution based on behavior and demographics.

Prospects

Web advertising

 The future of advertising is digital and internet-based. With advancing digitalization and more internet-enabled devices, the importance of web advertising is growing – including new opportunities for advertisers. Internet/web advertising stands for flexibility, personalization, and interactivity. It opens up new avenues for advertisers and remains a key player in marketing.


Disclaimer

We're not a marketer of advertising platforms. Our job as a neutral digital media sparring partner is to help advertisers find the right strategies and tactics. We cherry-pick the best from the diverse spectrum of internet/web advertising that achieve your goals and fit your budget. Programmatic advertising plays a key role in this – automated, optimized ad management for greater precision and efficiency.