The future of television
What is digital TV?
Digital TV encompasses all forms of television based on digital technologies – precise, versatile, and future-proof. These include:
- Linear TV: Classic television with fixed broadcast times.
- Replay Ads: Advertising that is placed in time-shifted content.
- Advanced TV: Smart TV, Video-on-Demand (VoD) and Connected TV (CTV) for flexible use.
Advantages of digital TV
Digital TV clearly stands out from its analogue predecessor:
- High reach: Over 90% of Swiss households have a TV.
- Personalization: Viewers choose content according to their preferences – live or delayed.
- Interactivity: Smart TVs and VoD services offer additional features and information on demand.
Addressable TV: Targeted advertising
Addressable TV makes advertising smarter. Thanks to demographic, geographic, and behavioral data, advertisers can target exactly the right viewers – precisely, relevantly, and with maximum impact.
Programmatic booking and intelligence
Programmatic TV combines the reach of linear television with digital precision. Commercials are booked in real time and delivered to specific target groups – data-driven, efficient, and centrally optimized by us. Algorithms boost campaign performance, while we hold the reins.
Advertising opportunities on digital TV
Digital TV opens up new avenues for advertisers:
- Cross-media campaigns: connecting channels for maximum impact.
- Targeting: Advertising tailored to viewing habits and interests.
- Multiscreen advertising: Synchronized messages on TV, desktop, smartphone and tablet.
Example Pause Ad / Replay Ad
A pause ad appears when a video is paused – a smart interruption with impact:
- Non-intrusive: No disruption during the content.
- High visibility: Remains present for as long as the break lasts.
- Targeted communication: Placed based on user behavior. Replay ads complement this by being placed in time-shifted content – flexible and effective.
