MediaBros. - Omnichannel Specialist | Official Swiss Digital Services Provider

Grösster Kreditkartenherausgeber der Schweiz und Gründungsmitglied von Visa International.

Internationale Strategie Regional und Lokal umgesetzt.

"Media consumption is increasingly shifting to the open internet, which already accounts for over 52% of total media time in Switzerland."

René Wüthrich, Sen. Digital Media Expert

Quelle: Global Web Index 23' CH

Omnichannel vs. Silos

Integrated media buying with global frequency management by MediaBros ensures optimal ad frequency and visibility per user, enhances the user experience, boosts engagement, prevents oversaturation, and maximizes both business outcomes and campaign performance. Additionally, it enables precise measurement of advertising effectiveness. Unlike traditional campaigns, which can lead to over- or undersaturation due to a lack of global frequency management, fewer impressions per user are generated. Powerful advantages that provide our clients with unique benefits. Furthermore, MediaBros is part of a large purchasing conglomerate that secures excellent purchasing conditions for its clients.

Precision

Efficiency

Quality

Performance

Maximum Household Reach

Precise frequency control shows that household reach can be increased by up to 27%. This increase means that, in a specific case, an additional 105,000 Swiss households were reached compared to traditional campaigns. This significant boost in net household reach highlights the effectiveness of frequency control in planning and optimizing advertising campaigns, as well as the potential to maximize net reach, thereby increasing ROI for advertisers.

Reach

ROI

No. 1 Technology

Critical Mass Achieved

MediaBros was one of the first providers in Switzerland to enable clients to run CTV and video campaigns. Starting in 2025, we anticipate a significant increase in the number of households and segments reachable through this channel. More and more platforms like Disney+, Zattoo, Goldbach, DAZN, Joyn, RTL+, and others will join. Together with YouTube, this allows us to offer maximum net reach and accessibility to Swiss households, creating a powerful combination in the CTV and video sector.

CTV Channel

Youtube

Measuring What Matters

We ensure that our clients’ ad campaigns measure what truly counts. Our metrics enable precise insights into the impact of media investments. Beyond the well-known marketing KPIs, we are excited to offer new features starting in 2025: retail measurement and data in partnership with Migros and Douglas, as well as foot traffic tracking. These innovations will allow our clients to gain even deeper insights into their campaigns and further refine their marketing strategies.

Retail

Foot Traffic

Data-Pool Migros & Douglas

Performance Cockpit & State-of-the-Art Collaboration

Our automated analyses, performance reports, and live dashboards ensure that you and your team are always up-to-date on current campaigns. Modern and user-friendly collaboration tools for teamwork and project management help structure and meet tasks and deadlines, provide transparency and clarity, and enable efficient, well-informed collaboration. This supports and optimizes your resources, allowing your teams to focus on their core tasks.

Automation

Collaboration

Information

Unlock the full potential of Digital Media along the entire Customer Journey. With a focus on performance and exclusive agency discounts, we maximize your ROI and improve campaign results. Through data-driven media buying and programmatic access to all relevant marketplaces and premium inventory, we ensure that our clients consistently achieve the best outcomes.

Ivano Celia

Sen. Digital Media Expert & CEO MediaBros.

Digital Advertising at its Best

Leverage our comprehensive and integrated omnichannel solution, designed to seamlessly connect and optimize all digital media platforms. This ensures that your messages are delivered consistently and effectively across all channels. It’s the most efficient and effective way to coordinate digital campaigns. Benefit from our user-friendly OSS (One Single Source) approach, which allows you to centrally manage and control all your paid media campaigns. This not only enhances resource efficiency but also improves performance and increases ROI (Return on Investment).

Google & Search

Display 360

Programmatic

Social Media

Premium Placements

Comperatives

Achieving Maximum Advertising Impact

Videos and moving images attract a lot of attention online due to their visual and dynamic nature, which has the power to spark curiosity and interest among viewers. When combined with offline TV, which still boasts significant reach and credibility, and the YouTube platform, known for its vast user base and diverse content, they create a strong and versatile network for maximum advertising impact. MediaBros offers comprehensive CTV planning that enables targeted and personalized advertising on connected TV devices, as well as TV planning with specialized partners to ensure that advertising messages are broadcast at the right time and in the right place, reaching a wide audience.

CTV

Video

Youtube

Powerful Presence in Public Spaces

OOH (Out of Home) and DOOH (Digital Out of Home) media are highly effective and significantly enhance digital omnichannel advertising campaigns. Due to the clean and well-structured public spaces in Switzerland, these mediums receive special attention and are very popular among the population. Moreover, well-executed OOH and DOOH enrich the public environment for people, creating a positive branding effect that goes far beyond mere advertising. With our specialized partners, we ensure optimal planning and execution to achieve the greatest possible impact.

OOH

DOOH

Completing the Media Mix Across All Channels

Although offline media such as print have lost some significance, they are still absolutely justified at the right moment, for the appropriate product, and for the corresponding segment, delivering their impact in a different, yet equally unique way. Consider high-gloss and financial magazines, for example. Radio continues to be an activation medium that is experiencing a resurgence thanks to digitization. With our specialized partners, we ensure that you receive the most effective overall planning to achieve your goals when needed.

Newspaper & Magazine

Radio & Streaming

Cinema

Strategic and Tactical Planning and Consulting

At MediaBros, we prioritize a dialogue of equals with our clients. We provide our complete expertise to train our clients and clearly visualize and explain complex concepts, enabling them to make informed decisions with confidence at all times. Additionally, we operate very independently to conserve and support our clients' resources. We are here to help and serve, enriching our clients and inspiring and reliably supporting them in their development. Our over 24 years of expertise in digital media, with hundreds of successfully executed campaigns for national and international clients, as well as our active involvement in the industry through task forces and committees, ensure the best consulting for our clients.

Know-How Transfer

Saving resources

Strategic & tactical consulting

Business & Funnel Intelligence

While we have access to a wealth of data today, it only becomes valuable intelligence through effective processing. With our Data Hub, we can centrally collect and harmonize all digital campaign data—making it comparable—and then process it further. This allows us to provide our clients with automated analyses, reports, and performance dashboards, all visualized and presented in the appropriate context. Additionally, we offer our clients the option to utilize their own data streams for their internal business intelligence solutions. The future begins today.

Data Hub

Visualise data

Business Intelligence

Understanding and Properly Assessing Trends

It is part of our daily work to continually educate ourselves and stay informed about new developments and trends. Our philosophy includes regularly questioning established models and challenging them with potentially better alternatives. However, it is not necessary to follow every trend blindly. The key lies in being able to anticipate which trends are significant and which ones are unlikely to endure. We share this knowledge with our clients in a structured manner, allowing them to focus on their core tasks without the fear of missing out on an important trend. Additionally, we value anything that is effective and delivers results while maintaining a healthy skepticism towards anything that does not work or fails to produce outcomes.

Test & Challenge

Monitoring

Categorise