We create calculated success by integrating intelligence and automation into the sales process.
Digital/Online Marketing helps you to attract the right visitors who are valuable to your business.
With personalized user experiences, convert anonymous traffic into qualified leads.
With targeted nurturing strategies, qualify leads for sales and convert them to customers.
Exceed customer expectations. Inspire them to become promoters and advocates of your brand.
We deliver targeted, qualitative and a sufficient volume of traffic (visits) to your website pages and offers.
We transform anonymous traffic (visits) into specific users, whose quality we qualify for marketing.
Automated campaigns help to separate the wheat from the chaff and generate deals.
All instruments and channels are measured and assessed for their efficiency and effectiveness.
Manual as well as dynamically automated optimizations fully leverage the advantages of digital/Online.
Smart campaigns and dynamic processes transform customers and employees into enthusiastic promoters of your company.
Do you have any questions, would you like to know more information or details about these topics? Simply contact us.
We strategically coordinate and properly aligning the digital/online marketing building blocks.
System, structure, planning and measurability. Solidify your status quo and/or growth of your business with the right online/digital strategies and tactics.
Status Quo: Answer 60 questions about your current online marketing activities and we will tell you where you stand and what to do. Including internationally comparable online marketing score (maximum 100 points).
Those who define their goals correctly are more likely to be successful than others.
SMART stands for:
Specific: Every problem gets an individual solution
Measurable: Relevant KPIs are always measurable and comparable
Achievable: Goals can be very high and sporty, but should be realistic
Relevant: A campaign always fulfills an important goal/purpose for you and users
Time-bound: Time frame for achieving goals
Buyer Persona Workshop from CHF1'990
What does a typical and/or ideal buying process look like from the perspective of your potential or existing customers (Buyer Personas)?
Have you ever schematically recorded this process? Is it the process of your company or that of your customers? Have you divided the Buyers Journey of your customers into the 3 phases
in a structured way?
Analogy: Which paths do wildebeests wander through the savannah on their way to their water holes? Which ones are relevant for your business, product, services?
Buyer Journey Workshop from CHF1'990
Is your communication aligned correctly for the ideal buying process of your existing and new/desired customers?
Do you have a marketing & sales funnel that takes into account the buying process of your potential customers and helps your company to systematically generate sales?
Content Mapping Workshop from CHF1'990
You have defined your existing and desired customers (Buyer Personas) and how their optimal Buyers Journey (buying process) but you don't know which campaigns will help you most efficiently and effectively to achieve your goals.
Benefit from our more than 20 years of experience with thousands of successfully implemented campaigns. Be inspired by other industries and ideas. Join us in finding original and unconventional campaign ideas to achieve your goals.
Campaign Workshop from CHF1'990
We are constantly looking for the best technologies and tools and update our assessment regularly to ensure that we can always offer the best to our customers.
We are happy to evaluate the best tools and negotiate better conditions for your company.
Original Prices Tools.
The majority of our team has experience lecturing at universities of applied sciences. Within the scope of our competences, we offer individualized, customized training and workshops for your company.
Popular topics include:
CHF1'990 per day. Special prices for series or repetition. For existing customers and projects hourly rate of CHF260.
A second opinion is already common practice for many important decisions. More and more customers are applying this to digital/online topics as well. Admittedly, as a company, you have to be a bit of a saddle-burner to be able to put different opinions into a reasonable perspective. However, this is also necessary for many other decisions.
Online check from CHF 1,990 including recommendations for action.
Implement your strategy as a magnet that systematically and continuously fills your pipeline with relevant prospects, inquiries and new customers or projects.
SEO as it used to be no longer exists. This is because search behavior and algorithms of search engines have changed fundamentally. Of course, it is good manners to publish websites, landing pages, and blogs structured according to onsite SEO guidelines. It does no harm. Unfortunately, it is no longer the only thing that helps.
Modern SEO today consists of producing independent and relevant content for the right needs of buyer personas and to publish it in the right context, at the right time, with the right interested parties in the right frequency via
each intelligently linked and optimized.
SEO check from CHF1'990.
In principle, a CTA Calls-to-Action is a very simple thing if you have a structured campaign architecture. As always, the devil is in the details. If you know how to set the right actions in the right context for the needs of your buyer personas, you can significantly increase the proportion of leads and qualification. CTA Call-to-Action refers to both the request (message) itself and the interaction instrument itself.
Examples of CTAs:
Price on according to expenditure.
By content offers we mean content-related - non-commercial offers - that support and help your desired customers make a decision during the buying process. Think, for example, of all marketing and sales documents. Documents that help your consultants to sell. Content Offers are the same thing, except that they should serve your customers. e.g. documents, articles, checklists and tools.
Content Offers Workshops starting from CHF1'990, on request and on a time and material basis, we manage the production of content offers, such as
Landing Pages are specific campaign website pages that are created for internal and external transactions. Landing Pages are used, for example, for downloadable content. In a blog article based on a particular topic, you might find a CTA Call-to-Action button that draws your attention to a free study on this same topic. Since you are interested, you click on this button where you are directed to the corresponding landing page. If you register, log in, or otherwise provide information or personal data, you will receive this study as a free download. Such a landing page will have the following features/differences compared to a classical website page:
Such landing pages:
Production specific campaigns Landing Page from CHF 1'990.
Standard website pages of an internet site. The differences to a landing page are mainly the orientation, the purpose, and technical aspects. Usually, a website page is always structured in an accessible manner via the navigation/menu bar of a website. A landing page typically only runs during a specific campaign, and is always accessible via a CTA calls-to-action.
In connection with inbound marketing, we build state-of-the-art websites - with HubSpot CMS or WordPress and HubSpot Plugin - as a foundation for Online Funnels and Marketing & Sales Automation.
Price on request/per effort.
Forms are used to generate leads and qualify them. Our forms are intelligent and ask the same question only once (progressive profiling) as long as the CRM recognizes the user. Of course, these forms work equally well on any device and resolution. We can build direct interfaces for our forms to our customers' CRM systems to respect and support existing processes. Our forms are directly integrated into the landing pages produced by us and/or can be built into any CMS system (as Java-Script).
Forms for lead generation and lead qualification from CHF1'990.
Independent of our forms, we know from experience how many, which questions as well as information, in which order in which forms have to come in order to guarantee an optimal completion rate.
Progressive-Profiling Workshop from CHF1'990.
The email channel is certainly not the ultimate solution, but what are the alternatives? Which of your customers are easily reachable by phone? Most customers prefer to be contacted via email rather than by phone. Especially in the early sensitive phases of lead generation (awareness stage), contacting leads by phone is usually counterproductive and often ends with the abrupt withdrawal of the customer/interest. In contrast, success rates of automated emails, at the right moment, with the right information/documents, in the right context and frequency, have higher engagement rates, are efficient, and are cost-effective. Your consultants and sales departments will be relieved to see their closing rates are increased through automated marketing and sales support. You can then focus your efforts on the right prospects with the right arguments at the right time. A benefit for the whole company.
Email Automation Workflows Workshop from CHF1'990.
The Marketing & Sales qualification process works hand in hand. Automated processes are linked with manual processes that are holistically represented in the CRM. This allows a complete understanding of the communication and relationship with prospective leads and customers. You expect a doctor to know about your medical history from one consultation to the next. So why not also with companies. Is that new? No? The difference is made by companies that already know how to implement it. This is reflected in customer and employee satisfaction, an increase in efficient processes, and higher completion rates. A logical consequence.
Check Marketing & Sales alignment from CHF1,990.
With the help of a well-thought-out campaign architecture, leads are both generated and qualified. Automatically. Campaigns and automated workflows take care of this without manual intervention from employees. Marketing automation is designed to increase the efficiency and satisfaction of customers and companies alike. Frequency and context are adapted to the rhythm and interest of customers/buyers personas, not to an inconvenient agenda of companies. An engine, when running smoothly, ensures bountiful lead pipelines. This enormously increases the efficiency and success rates of marketing & sales and can thus secure, maintain, and increase turnover and profits.
Marketing & Sales Automation Workshop from CHF 1'990.
Blog posts give companies the opportunity to go into more detail on topics and aspects of their products, solutions, and services. They are an important part of campaigns because they are very popular with prospective customers or buyer personas. In contrast to advertising, they are informative, educational content that supports and accompanies them in their buying process. Good blog posts are therefore very highly prioritized by search engines such as Google and achieve top rankings relatively quickly if produced and targeted correctly.
Blogging/Blog Workshop from CHF1'990.
If you have a good story to tell, social media channels are the most modern means of spreading it. These channels have the greatest potential in terms of mass reach and are free of charge. But beware, just like in real life, friends/acquaintances - in this case, a community - want a relationship that is cultivated. The biggest mistake of companies with regard to social media is that they transport their marketing-centric communication in social media the same as in traditional marketing forms. Social media doesn't work that way. It would be about the same as if you were constantly talking about yourself and praising yourself at a stranger's party. The party guests, who don't know you, would find you unlikable, selfish, self-involved, boastful, exaggerated, unbelievable or self-centered. In any case anything but cool. It doesn't have to be that way.
Social Media Workshop from CHF1'990.
Online advertising and digital promotions are the most effective and predictable way to achieve the right amount of prospects and desired customers.
We manage your digital/online campaigns confidently and routinely. All data is compiled onto one tool with a single interface creating a 360° view for relevant insights. As a general contractor, we take over the entire project management of your online/digital campaign(s).
We coordinate all aspects including:
Let's talk about your existing and/or planned online/digital campaigns without obligation. Free of charge.
15% fee on net media budget for the management of complete display/banner advertising campaigns or on a time and material basis for technical management only. All-inclusive. All discounts and special conditions are transferred.
With our creative, unconventional and independent approach, we will structure and execute your customized display advertising campaign. This is our area of expertise and what makes us popular with our customers. Not only do you profit from over 20 years of experience in display advertising, but you can also expect a dedicated approach with each case individually. We always think about what we can do better or more efficiently. We combine our experience in proven instruments with good judgement and intuition. This makes your campaigns Rock'n'Roll and your cash registers ring. Our customers love it.
Depending on the challenge, objectives, buyer personas, duration and budget, we can run either a large online media orchestra or simply play a few specific instruments.
Let's talk about your existing and/or planned display/banner campaign/s without obligation. Free of charge.
15% fee on net media budget for the management of complete display/banner advertising campaigns. All-inclusive. All discounts and special conditions are transferred.
Programmatic Advertising is display/banner advertising that is enriched by live data and AI artificial intelligence. This intelligence allows campaigns to be automatically optimized based on the defined goals and profiles. We steer the Programmatic platform - so called DSP - similar to a pilot flying a plane. Through tactics and strategies, we control the results and keep the machine on course with the highest possible efficiency and effectiveness. In contrast to "environment placement" where advertising campaigns are based on the chosen environment, Programmatic Advertising aims to appear at the right moment with the right message to the right profiles, with the right interests and behavioral patterns, as well as to exclude those who do not fit this profile. Programmatic Advertising is the ultimate tool for branding, image, awareness and performance goals. One of the most modern, effective and efficient methods of online advertising. Spare the nerves of users by only appearing to those who show interest.
Social Media Ads are truly an enormous treasure trove for the right brands, products and services to get in contact with the right buyer personas. The targeting capabilities within Social Media channels create efficiencies and increase the ROI for your budget. This is especially suitable for b2b campaigns since advertising campaigns can precisely target defined audiences/buyer personas.
Social Chanels include:
15% fee on net media budget for the management of social media Campaigns. All-inclusive. All discounts and special conditions are granted.
Native Advertising refers to small picture/text ads. One could say small teasers. These mostly appear at the bottom end of articles, embedded in or surrounded by editorial content. They are not so well suited for branding or image goals, as there are many restrictions regarding the usage of images. Since publishers/publishers push a relatively high amount of traffic to these placements, no logos may be used or brands mentioned.
This restriction prevents cannibalizing the expensive/prominent display/banner placements. The strength of native placements/formats lies clearly in their performance. Here, the objective is not visibility but rather to be found by highly interested users. For campaigns that call for a media mix - and when the budget is sufficient - native advertising is often a tactic we use to improve performance. Native placements can usually be purchased as CPC cost-per-click.
Advertorials or publications are infotainment in its purest form. Users want to be informed and entertained. Since publishers love what users love, they focus on pushing the formats that drive the most engagement which in turn will earn money the most money. Everyone is satisfied. Everything ends well. Finally a guaranteed happy ending. In over 20 years of experience, we have had one case where the client was not completely satisfied with this format. 99.99 % of advertising clients love publications because they are ideal for launching new products in markets.
Since users love this format, the performance and quality of the traffic is very high in most cases. This channel is perfect for achieving awareness among the right users and for optimizing performance targets.
These building blocks can seem trivial. In principle they are. This is the same for cooks in a kitchen. The ingredients are always the same; it takes the right teams, with the right ideas, instruments, methods, craftsmanship and creativity, ultimately make the difference.