.jpeg?width=150&height=120&name=images%20(3).jpeg "Schweizer Tabak Industrie - Internationales Unternehmen mit nationalen Wurzeln")
Marketing credit cards with online & programmatic advertising
Objective: Acquisition of credit card applications or new customers with the help of Display & Programmatic Advertising, in compliance with defined CPA cost-per-action or CPA cost-per-acquisition.
Challenges: Mature, competitive market with many FINMA restrictions in banking regarding data tracking/analysis sensitivity.
Solution: Strengthening of specific environment bookings and offline measures through intelligent programmatic advertising campaigns.
Goal: Addressing social circumstances and sensitive issues. Publicizing aid projects and generating donations.
Challenge: Limited financial resources with high ROI return on investment targets.
Solution: Precise target group analysis with corresponding campaign setup. Combination of awareness and performance alignment of the online advertising campaign.
Targets: Sales campaigns with display and programmatic advertising campaigns. Selective frequency increase on certain days and generation of test drives of targeted vehicle segments.
Challenges: Extremely regional restriction and specific target groups for individual car models (segments). Reaction to the exact day demanded by users. Limited budgets.
Solution: Regional targeting of premium display advertising placements, supplemented with artificial intelligence (programmatic advertising campaigns).
Targets: Increase awareness of the high-end bicycle brand Thömus from Oberried/Bern. as well as increase the frequency of visitors for in-house events and sales campaigns with programmatic advertising and social media campaigns.
Challenges: Although it is a well established brand, Thömus is still relatively unknown outside the core target group and the greater Bern area, and the highest Swiss quality also has its price.
Solution: Socio-demographic targeting and combination of social media with Programmatic Advertising. Selective maximum visibility with the relevant target group on the Internet, before events for the purpose of publicity and increasing frequency. Supplementing your own reach/network.
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Targets: Direct sales via the company's own online shops should be made known, promoted and increased. Branding, awareness and sales.
Challenges: The tobacco industry is extremely heavily regulated by law. Communication possibilities are very limited and highly regulated. BAT British American Tobacco Switzerland (founded 1814) has extremely high ethical standards and limits itself with even higher guidelines than the law requires.
Solution: Programmatic advertising for smart campaigns, combined with extremely precise targeting, to exclude young people, pregnant women and topics such as sports, lifestyle and much more. Use of exclusive white- and blacklists with thousands of domains, which MediaBros has actively maintained for 10 years. Extreme traffic and sales increase of the shops, despite difficult communication, in compliance with all legal and BAT own regulations and laws.
